Why You’ll Fail by Avoiding Discomfort

Nicholas Puri
3 min readJun 10, 2021

When I reflect on things I’ve always wanted to achieve but haven’t, I can spot a pattern.

It’s usually that I was avoiding some sort of discomfort. Whether it was something I never bothered to start or something I did but soon gave up. It’s usually the same story.

The reason for not achieving big things is rarely due to a lack of resources. More often, it’s down to not putting in the work needed or simply not getting started. It’s always much easier to choose the path of least resistance and stay in my comfort zone.

Let’s be clear here, this isn’t always because the thing is difficult or painful in the typical sense. It might be that the process is easy, but the repetitions needed make it boring, tedious or not as appealing as the alternatives. Either way, it presents some sort of discomfort and the goal doesn’t get achieved.

Now, I’m going to be bold here and guess that the same is true for you too. At the end of the day, we’re both humans and that’s what we do.

But think about this for a moment…

Imagine what your life could be like if, instead of avoiding discomfort, you embraced a mindset where you actually enjoyed pain and work. A mindset where you didn’t always want to feel cosy and comfortable. A mindset where you thrived in situations that left…



Nicholas Puri

I am a Director at PuriCassar AG. I write about entrepreneurship, financial markets and documenting my business journey.