Why You’ll Fail by Avoiding Discomfort

Nicholas Puri
3 min readJun 10, 2021

When I reflect on things I’ve always wanted to achieve but haven’t, I can spot a pattern.

It’s usually that I was avoiding some sort of discomfort. Whether it was something I never bothered to start or something I did but soon gave up. It’s usually the same story.

The reason for not achieving big things is rarely due to a lack of resources. More often, it’s down to not…

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Nicholas Puri

I am a Director at PuriCassar AG. I write about entrepreneurship, financial markets and documenting my business journey.